Interaction design connects the understanding of people and contexts with the creative and technical development of interactive products, services and systems. Graduates can work across design, technology and innovation, collaborating with professionals from different disciplines.
The Bachelor’s and Master’s programmes lead to related but distinct professional profiles. The BSc provides the foundations for entering the profession or continuing to advanced studies, while the MSc develops the autonomy and strategic skills required to manage complex projects and take on greater responsibilities.
BSc in Interaction Design
Bachelor’s graduates are prepared to contribute to the design and development of interactive products, interfaces and connected systems. They may work as Interaction Designers, UX/UI Designers, Digital Product Designers, Prototyping Designers or Creative Technologists.
Their responsibilities typically include conducting user and context research, translating findings into user flows and interface concepts, creating wireframes and interactive prototypes, testing design solutions and refining them in collaboration with designers, developers and engineers. Their knowledge of programming, electronics and physical computing also enables them to prototype connected products, experiment with sensors and actuators, and contribute to the technical development of interactive artefacts.
They usually work within multidisciplinary teams in design studios, digital agencies, technology companies, start-ups and product-development departments. Depending on the organisation and their experience, they may take responsibility for specific project activities or smaller design workstreams, progressively developing a more specialised professional profile.
MSc in Digital & Interaction Design
Master’s graduates are prepared for roles that require great autonomy in the design of complex interactive products, services and systems. They may work as Interaction Designers, UX Designers, Service Designers, Experience Designers, Digital Product Designers, Design Researchers or Experience Strategists.
Their responsibilities may include framing design challenges, planning and leading user research, defining experience principles and service concepts, coordinating the development of physical and digital touchpoints, and guiding projects from early exploration to prototyping and validation. They are also expected to evaluate the social, ethical, technological and economic implications of design decisions and to align user needs with organisational and business objectives.
In consultancy, innovation and research settings, they may lead workshops, coordinate multidisciplinary teams, communicate with clients and stakeholders, and support strategic decisions. With professional experience, they can progress towards roles such as Design Lead, UX Lead, Service Design Lead, Project Manager, Design Strategist or Design Director.